Like a Girl SOAPSTone

In the Like a Girl Superbowl commercial, Lauren Greenfield directs a commercial aimed at changing how people think of girls in society. The commercial aired during the Superbowl, which traditionally has large male audience, and begins by asking boys,men, and grown women to "run like a girl". This starts as a seemingly lighthearted parody, but the tone dramatically shifts from silly to deadly serious when young girls are asked to do the same thing. Instead of running in a ridiculous way, the young girls ran as hard as they could. This was followed by Greenfield questioning the participants about why they chose to represent running like a girl the way they did. This hammers home the point Greenfield is trying to make; that girls are just as capable as men and that saying that someone does something "like a girl" is not an insult, but rather a compliment.

http://circuitox.com/like-a-girl-de-always-se-alza-con-el-premio-emmy-2015-a-mejor-comercial-del-ano/